T.H.C. Tend.Harvest.Cultivate.

Cultivating Community Cannabis Change From Seed to Sale

About T.H.C.

Vertically Integrated Cannabis Company

Tend.Harvest.Cultivate. (T.H.C.) is a leading cannabis production and brand portfolio company with a mission to drive positive change in our communities and create a more equitable and sustainable cannabis industry.

Formerly known as Fluresh at the corporate level, T.H.C. evolved to reflect a renewed commitment to cultivating quality flower, advocating for positive change, and creating consistent products.

As a vertically integrated company, T.H.C. controls the entire cannabis supply chain from cultivation through processing to finished products. This means every house brand you find at Fluresh dispensary is grown, processed, and packaged by the same trusted team. 

Operating state-of-the-art production facilities in Grand Rapids, Michigan, T.H.C. ensures quality and consistency from seed to sale.

T.H.C.’s house brands serve different consumers at different price points. From Carbon’s premium terpene-forward flower to newfrend’s accessible all-in-one vapes, the portfolio meets you where you are.

Our House Brands

Carbon

Carbon by Fluresh logo featuring periodic table element design

Our premium, terpene-forward flower and live resin for connoisseurs who know cannabis is more than THC percentages.

Mr. X

Mr. X logo featuring astronaut character against starry cosmic background

Cosmic-inspired gummies and vape cartridges for those who want a more adventurous cannabis experience.

newfrend

Newfrend logo on vibrant orange, yellow, and teal gradient background

Ready-to-go all-in-one vapes with no buttons, no fuss, just smooth hits whenever the vibe is right.

Vertical Integration: Quality From Seed to Sale

What sets T.H.C. apart is complete control over every step of the cannabis journey.

From selecting genetics and germinating seeds to harvesting, processing, and packaging finished products, they oversee it all.

  • Cultivation Excellence: State-of-the-art indoor facilities in Grand Rapids with optimized environmental controls ensure consistent, high-quality flower. T.H.C. carefully curates genetics from reputable breeders and employs cultivation techniques specific to each brand’s standards.
  • In-House Processing: T.H.C. has invested significantly in automating production lines for pre-rolls, vape cartridges, and gummies, plus developing in-house ethanol extraction capabilities. This gives complete control over cost structure and product quality delivered to consumers.
  • Consistent Quality: Vertical integration means you’re not getting products from dozens of different growers with varying standards. Every T.H.C. house brand comes from the same trusted cultivation and processing operation, ensuring consistency across purchases.
  • Product Innovation: Operating over 15 form factors, including whole flower, pre-rolls, infused flower, vaporizer cartridges, concentrates, and gummies, T.H.C. continues expanding its product portfolio to meet evolving consumer needs.

Community Commitment & Impact

T.H.C. is bigger than just cannabis. The company actively works to improve the lives of those around us, both within the cannabis community and beyond.

  • Volunteering & Partnerships: T.H.C. actively volunteers and partners with organizations fighting for positive change, including Minorities for Medical Marijuana (M4MM) and other local nonprofits.
  • Sustainability Efforts: Continually working toward improving sustainability within facilities, processes, and packaging to reduce environmental impact.
  • Cannabis Entrepreneurship Program (C.E.P.): T.H.C. offers educational resources and programs for those looking to enter or grow within the cannabis industry.
  • Resource Library: Providing cannabis education for everyone from newcomers to experienced consumers, because no question is too big or too small.
  • Equity Focus: Committed to sourcing from and supporting minority-owned, women-owned, and legacy growers, building a more equitable cannabis industry.
Fluresh Cannabis Advisers team standing inside the Grand Rapids dispensary showroom

Frequently Asked Questions About T.H.C.

What does it mean that T.H.C. is vertically integrated?

Vertical integration means T.H.C. controls the entire cannabis supply chain from cultivation through retail. The company grows cannabis, processes it into various products, creates multiple brands, and sells finished goods through Fluresh dispensary. This ensures consistent quality, better cost control, and complete oversight of every step from seed to sale.

In Michigan, T.H.C. produces Carbon by Fluresh (premium terpene-forward flower and live resin), Mr. X (cosmic-inspired gummies and vapes), and newfrend (ready-to-go all-in-one disposable vapes). All three brands are available at Fluresh dispensary in Grand Rapids. T.H.C. also operates Jasper, offering flower and 1g pre-rolls in Nevada.

All T.H.C. house brands sold at Fluresh are cultivated and processed at state-of-the-art facilities in Grand Rapids, Michigan. This local production ensures fresh products and supports the Michigan cannabis industry and local economy.
T.H.C. maintains strict quality control throughout every stage of production. From selecting premium genetics and optimizing growing environments to hand-finishing flower and automating production lines, every step is designed to deliver consistent, high-quality products. All products undergo rigorous third-party testing for potency, pesticides, and contaminants.
T.H.C. combines vertical integration with a house of brands strategy, allowing the company to serve diverse consumer segments while maintaining quality control. The commitment to community impact, sustainability, and cannabis education sets T.H.C. apart from companies focused solely on profits.
T.H.C. production facilities are not open to the public for tours. However, you can experience T.H.C. house brands at Fluresh dispensary in Grand Rapids, where our Cannabis Advisers can share information about cultivation and production processes.
Yes, T.H.C. supplies cannabis products to dispensaries across Michigan. Retailers interested in carrying Carbon or Mr. X products can contact T.H.C. through the company website.

T.H.C. offers a resource library and Cannabis Entrepreneurship Program for those looking to expand their cannabis knowledge. Visit the T.H.C. website or speak with Cannabis Advisers at Fluresh dispensary for educational resources.

Wholesale T.H.C. Tend.Harvest.Cultivate. Brands

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